When I went to Interop last month, I set out to visit companies that provided Telepresence products at the show. So I visited the Cisco, LifeSize, Polycom, RADVISION, Vidyo, and Vu Telepresence booths. I was able to discuss the various products with each vendor except at Cisco which did not have the Cisco TelePresence on display at their booth. Probably because of the recent TANDBERG acquisition.
To help me understand the companies and products in this technology space, I did some preliminary competitive market research and created a presentation to show my findings. I used the concepts suggested in the 280 Group’s Competitive Analysis Toolkit. I compared each companies’ performance, funding and spending, management, products, positioning, partners, and market share. Collecting such information can be used for further competitive analysis.
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