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	<title>SalesMarketingTech</title>
	<atom:link href="http://salesmarketingtech.com/blog/index.php/feed/" rel="self" type="application/rss+xml" />
	<link>http://salesmarketingtech.com/blog</link>
	<description>Improve your customer acquisition and retention process</description>
	<lastBuildDate>Thu, 17 Mar 2011 00:18:36 +0000</lastBuildDate>
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			<item>
		<title>Comparison of Market-Share and Share-of-Customer Business Strategies</title>
		<link>http://salesmarketingtech.com/blog/2011/03/17/comparison-of-market-share-andshare-of-customer-business-strategies/</link>
		<comments>http://salesmarketingtech.com/blog/2011/03/17/comparison-of-market-share-andshare-of-customer-business-strategies/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 00:17:37 +0000</pubDate>
		<dc:creator>Andrew Manuel</dc:creator>
				<category><![CDATA[Customer Retention]]></category>

		<guid isPermaLink="false">http://salesmarketingtech.com/blog/?p=222</guid>
		<description><![CDATA[Comparison of Market-Share and Share-of-Customer Business Strategies 
View more presentations from Andrew Manuel

]]></description>
			<content:encoded><![CDATA[<p></p><div id="__ss_7288498" style="width: 425px;"><strong style="display:block;margin:12px 0 4px"><a title="Comparison of Market-Share andShare-of-Customer Business Strategies" href="http://www.slideshare.net/amanuel888/mkt-sharevs-shareofcustomer">Comparison of Market-Share and Share-of-Customer Business Strategies</a></strong> <object id="__sse7288498" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mktsharevsshareofcustomer-110316190815-phpapp02&amp;stripped_title=mkt-sharevs-shareofcustomer&amp;userName=amanuel888" /><param name="name" value="__sse7288498" /><param name="allowfullscreen" value="true" /><embed id="__sse7288498" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mktsharevsshareofcustomer-110316190815-phpapp02&amp;stripped_title=mkt-sharevs-shareofcustomer&amp;userName=amanuel888" name="__sse7288498" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/amanuel888">Andrew Manuel</a></div>
</div>
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		</item>
		<item>
		<title>Using Salesforce for a Partner Setup Tracking Process</title>
		<link>http://salesmarketingtech.com/blog/2011/01/30/using-salesforce-for-a-partner-setup-tracking-process/</link>
		<comments>http://salesmarketingtech.com/blog/2011/01/30/using-salesforce-for-a-partner-setup-tracking-process/#comments</comments>
		<pubDate>Sun, 30 Jan 2011 23:14:26 +0000</pubDate>
		<dc:creator>Andrew Manuel</dc:creator>
				<category><![CDATA[Partner Management]]></category>

		<guid isPermaLink="false">http://salesmarketingtech.com/blog/?p=217</guid>
		<description><![CDATA[At one of my clients, getting a new partner registered and able to order products and services requires the coordination of multiple groups such as Customer Support, Legal, Tax, Credit, Collections, and Theatre Operations.  Currently, partner data required for tracking the integration process is managed using spreadsheets from these groups and a wiki.  Manual notifications [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>At one of my clients, getting a new partner registered and able to order products and services requires the coordination of multiple groups such as Customer Support, Legal, Tax, Credit, Collections, and Theatre Operations.  Currently, partner data required for tracking the integration process is managed using spreadsheets from these groups and a wiki.  Manual notifications and updating of data causes delays and repetition in the process, produces unreliable or inaccurate data, and poor partner experience.</p>
<p>To reduce costs, improve the process and partner experience, the partner integration team investigated various options from deploying a new database from IT to a customized Microsoft Access database.  After a small pilot with Customer Support Operations, it became obvious that a Salesforce solution was the way to go!  The Salesforce solution provided low development and user subscription costs, easy customization, addressed all the requirements, and can integrate with my client’s partner database, CVENT, and Salesforce application used by Sales and Channels.</p>
<p>Initially, Salesforce will be used as the central repository for partner integration data, email notifications and task workflow, reporting and dashboards.  Integration with other systems such as the partner database comes next.  Then additional Salesforce features such as Chatter (enterprise social media) and workflow approvals can be implemented to further improve the process.  As of this writing, workflow requirements are being finalized with the various groups involved with partner integration.</p>
<p>In summary, the Salesforce implementation for partner integration will:</p>
<ul>
<li>Improve      team productivity
<ul>
<li>Automate       partner tracking</li>
<li>Eliminate       redundancy and lower errors in data management</li>
<li>Reduce       number of status meetings</li>
<li>Leverage       existing applications</li>
</ul>
</li>
<li>Improve      the partner experience
<ul>
<li>Reduce       multiple touch points &amp; requests for data</li>
<li>Reduce       partner set up delays</li>
<li>Streamline       communications</li>
</ul>
</li>
<li>Improve      revenue acceleration
<ul>
<li>Improve       time to bookings</li>
<li>Reduce       partner set up delays</li>
</ul>
</li>
</ul>
]]></content:encoded>
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		</item>
		<item>
		<title>Customer Profitability Metrics, Part 1:  Customers, Recency, and Retention</title>
		<link>http://salesmarketingtech.com/blog/2010/12/31/customer-profitability-metrics-part-1-customers-recency-and-retention/</link>
		<comments>http://salesmarketingtech.com/blog/2010/12/31/customer-profitability-metrics-part-1-customers-recency-and-retention/#comments</comments>
		<pubDate>Fri, 31 Dec 2010 06:38:18 +0000</pubDate>
		<dc:creator>Andrew Manuel</dc:creator>
				<category><![CDATA[Metrics]]></category>

		<guid isPermaLink="false">http://salesmarketingtech.com/blog/?p=213</guid>
		<description><![CDATA[Part 1 of a 5-part series on Customer Profitability Metrics:
Customer Profitability Metrics

View more presentations from Andrew Manuel.

]]></description>
			<content:encoded><![CDATA[<p></p><div id="__ss_6412788" style="width: 425px;">Part 1 of a 5-part series on Customer Profitability Metrics:</div>
<div style="width: 425px;"><strong style="display:block;margin:12px 0 4px"><a title="Customer Profitability Metrics" href="http://www.slideshare.net/amanuel888/customer-profitability-metrics">Customer Profitability Metrics</a></strong><object id="__sse6412788" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=customerprofitabilitymetrics-101231002327-phpapp02&amp;stripped_title=customer-profitability-metrics&amp;userName=amanuel888" /><param name="name" value="__sse6412788" /><param name="allowfullscreen" value="true" /><embed id="__sse6412788" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=customerprofitabilitymetrics-101231002327-phpapp02&amp;stripped_title=customer-profitability-metrics&amp;userName=amanuel888" name="__sse6412788" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
<div id="__ss_6412788" style="width: 425px;">
<div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/amanuel888">Andrew Manuel</a>.</div>
</div>
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		</item>
		<item>
		<title>7 Benefits of Having a Customer Retention Plan</title>
		<link>http://salesmarketingtech.com/blog/2010/11/28/7-benefits-of-having-a-customer-retention-plan/</link>
		<comments>http://salesmarketingtech.com/blog/2010/11/28/7-benefits-of-having-a-customer-retention-plan/#comments</comments>
		<pubDate>Sun, 28 Nov 2010 16:30:50 +0000</pubDate>
		<dc:creator>Andrew Manuel</dc:creator>
				<category><![CDATA[Customer Retention]]></category>

		<guid isPermaLink="false">http://salesmarketingtech.com/blog/?p=196</guid>
		<description><![CDATA[7 Benefits of Having a Customer Retention Plan
View more presentations from Andrew Manuel.

]]></description>
			<content:encoded><![CDATA[<p></p><div id="__ss_5948766" style="width: 425px;"><strong style="display:block;margin:12px 0 4px"><a title="7 Benefits of Having a Customer Retention Plan" href="http://www.slideshare.net/amanuel888/7-benefits-of-having-a-customer-retention-plan-5948766">7 Benefits of Having a Customer Retention Plan</a></strong><object id="__sse5948766" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=7benefitsofhavingacustomerretentionplan-101128082035-phpapp02&amp;stripped_title=7-benefits-of-having-a-customer-retention-plan-5948766&amp;userName=amanuel888" /><param name="name" value="__sse5948766" /><param name="allowfullscreen" value="true" /><embed id="__sse5948766" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=7benefitsofhavingacustomerretentionplan-101128082035-phpapp02&amp;stripped_title=7-benefits-of-having-a-customer-retention-plan-5948766&amp;userName=amanuel888" name="__sse5948766" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/amanuel888">Andrew Manuel</a>.</div>
</div>
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		</item>
		<item>
		<title>3 Steps for Effective Customer Acquisition</title>
		<link>http://salesmarketingtech.com/blog/2010/11/28/3-steps-for-effective-customer-acquisition/</link>
		<comments>http://salesmarketingtech.com/blog/2010/11/28/3-steps-for-effective-customer-acquisition/#comments</comments>
		<pubDate>Sun, 28 Nov 2010 05:24:17 +0000</pubDate>
		<dc:creator>Andrew Manuel</dc:creator>
				<category><![CDATA[Customer Acquisition]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://salesmarketingtech.com/blog/?p=192</guid>
		<description><![CDATA[3 Steps for Effective Customer Acquisition
View more presentations from Andrew Manuel.

]]></description>
			<content:encoded><![CDATA[<p></p><div id="__ss_5940826" style="width: 425px;"><strong style="display:block;margin:12px 0 4px"><a title="3 Steps for Effective Customer Acquisition" href="http://www.slideshare.net/amanuel888/3-steps-for-effective-customer-acquisition-5940826">3 Steps for Effective Customer Acquisition</a></strong><object id="__sse5940826" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=3stepsforeffectivecustomeracquisition-101127221407-phpapp02&amp;stripped_title=3-steps-for-effective-customer-acquisition-5940826&amp;userName=amanuel888" /><param name="name" value="__sse5940826" /><param name="allowfullscreen" value="true" /><embed id="__sse5940826" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=3stepsforeffectivecustomeracquisition-101127221407-phpapp02&amp;stripped_title=3-steps-for-effective-customer-acquisition-5940826&amp;userName=amanuel888" name="__sse5940826" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/amanuel888">Andrew Manuel</a>.</div>
</div>
]]></content:encoded>
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		<item>
		<title>Competitive Market Research: 5 Telepresence Products</title>
		<link>http://salesmarketingtech.com/blog/2010/05/17/competitive-market-research-5-telepresence-products/</link>
		<comments>http://salesmarketingtech.com/blog/2010/05/17/competitive-market-research-5-telepresence-products/#comments</comments>
		<pubDate>Mon, 17 May 2010 02:32:34 +0000</pubDate>
		<dc:creator>Andrew Manuel</dc:creator>
				<category><![CDATA[Market Intelligence]]></category>
		<category><![CDATA[Product Management]]></category>
		<category><![CDATA[Unified Communications]]></category>
		<category><![CDATA[Video Conferencing]]></category>
		<category><![CDATA[cisco]]></category>
		<category><![CDATA[competitive analysis]]></category>
		<category><![CDATA[lifesize]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[polycom]]></category>
		<category><![CDATA[radvision]]></category>
		<category><![CDATA[tandberg]]></category>
		<category><![CDATA[telepresence]]></category>
		<category><![CDATA[vidyo]]></category>

		<guid isPermaLink="false">http://salesmarketingtech.com/blog/?p=172</guid>
		<description><![CDATA[When I went to Interop last month, I set out to visit companies that provided Telepresence products at the show.  So I visited the Cisco, LifeSize, Polycom, RADVISION, Vidyo, and Vu Telepresence booths.  I was able to discuss the various products with each vendor except at Cisco which did not have the Cisco TelePresence on [...]]]></description>
			<content:encoded><![CDATA[<p></p><div id="__ss_4119974" style="width: 425px;">When I went to <a href="http://www.interop.com/lasvegas/">Interop</a> last month, I set out to visit companies that provided Telepresence products at the show.  So I visited the <a href="http://www.cisco.com/en/US/netsol/ns669/networking_solutions_solution_segment_home.html">Cisco</a>, <a href="http://www.lifesize.com/">LifeSize</a>, <a href="http://www.polycom.com/products/telepresence_video/index.html">Polycom</a>, <a href="http://www.radvision.com/">RADVISION</a>, <a href="http://www.vidyo.com/">Vidyo</a>, and <a href="http://www.vutelepresence.com/">Vu Telepresence</a> booths.  I was able to discuss the various products with each vendor except at Cisco which did not have the Cisco TelePresence on display at their booth.  Probably because of the recent TANDBERG acquisition.</p>
<p>To help me understand the companies and products in this technology space, I did some preliminary competitive market research and created a presentation to show my findings.  I used the concepts suggested in the <a href="http://www.280group.com/competitive-analysis-templates.htm">280 Group&#8217;s Competitive Analysis Toolkit</a>.  I compared each companies&#8217;  performance, funding and spending, management, products, positioning, partners, and market share.  Collecting such information can be used for further competitive analysis.</div>
<div style="width: 425px;"><strong style="display:block;margin:12px 0 4px"><a title="Competitive Market Research: 5 telepresence products" href="http://www.slideshare.net/amanuel888/competitive-market-research-5-telepresence-products">Competitive Market Research: 5 Telepresence products</a></strong><object id="__sse4119974" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=5telepresenceproducts-100516202854-phpapp01&amp;stripped_title=competitive-market-research-5-telepresence-products" /><param name="name" value="__sse4119974" /><param name="allowfullscreen" value="true" /><embed id="__sse4119974" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=5telepresenceproducts-100516202854-phpapp01&amp;stripped_title=competitive-market-research-5-telepresence-products" name="__sse4119974" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
<div id="__ss_4119974" style="width: 425px;">
<div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/amanuel888">Andrew Manuel</a>.</div>
</div>
]]></content:encoded>
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		</item>
		<item>
		<title>Sample Customer Survey Presentation</title>
		<link>http://salesmarketingtech.com/blog/2010/04/09/customer-survey-questions-presentation/</link>
		<comments>http://salesmarketingtech.com/blog/2010/04/09/customer-survey-questions-presentation/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 19:23:03 +0000</pubDate>
		<dc:creator>Andrew Manuel</dc:creator>
				<category><![CDATA[Customer Intelligence]]></category>
		<category><![CDATA[Market Intelligence]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Product Management]]></category>
		<category><![CDATA[charts]]></category>
		<category><![CDATA[customer survey]]></category>
		<category><![CDATA[feature requests]]></category>
		<category><![CDATA[graphs]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[product features]]></category>
		<category><![CDATA[slides]]></category>
		<category><![CDATA[surveys]]></category>

		<guid isPermaLink="false">http://salesmarketingtech.com/blog/?p=109</guid>
		<description><![CDATA[Most of you understand the importance and benefits of customer surveys.
I conduct customer satisfaction surveys for my clients that include getting feedback and input on product features.  The target survey participants are IT managers and engineers who are using network infrastructure hardware and software.  One has even scheduled a survey every six months.
I provide the [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Most of you understand the <a href="http://www.vovici.com/articles/the-benefits-of-conducting-a-customer-survey.aspx" target="_blank">importance and benefits</a> of customer surveys.</p>
<p>I conduct customer satisfaction surveys for my clients that include getting feedback and input on product features.  The target survey participants are IT managers and engineers who are using network infrastructure hardware and software.  One has even scheduled a survey every six months.</p>
<p>I provide the survey results on a slide presentation. Here&#8217;s a sample where you can view and use the survey questions and charts that present the data graphically:</p>
<div id="__ss_3677342" style="width: 425px;"><strong style="display:block;margin:12px 0 4px"><a title="Sample Customer Survey" href="http://www.slideshare.net/amanuel888/sample-customer-survey">Sample Customer Survey</a></strong><object id="__sse3677342" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=samplecustomersurvey-100409134254-phpapp02&amp;stripped_title=sample-customer-survey" /><param name="name" value="__sse3677342" /><param name="allowfullscreen" value="true" /><embed id="__sse3677342" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=samplecustomersurvey-100409134254-phpapp02&amp;stripped_title=sample-customer-survey" name="__sse3677342" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/amanuel888">Andrew Manuel</a>.</div>
</div>
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		<title>Product Management Application &#8211; IBM Rational Focal Point</title>
		<link>http://salesmarketingtech.com/blog/2010/03/30/ibm-rational-focal-point/</link>
		<comments>http://salesmarketingtech.com/blog/2010/03/30/ibm-rational-focal-point/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 14:21:59 +0000</pubDate>
		<dc:creator>Andrew Manuel</dc:creator>
				<category><![CDATA[Product Management]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[Customer Intelligence]]></category>
		<category><![CDATA[ibm]]></category>
		<category><![CDATA[ibm rational focal point]]></category>
		<category><![CDATA[portfolio management]]></category>
		<category><![CDATA[product requirements]]></category>
		<category><![CDATA[project management]]></category>

		<guid isPermaLink="false">http://salesmarketingtech.com/blog/?p=17</guid>
		<description><![CDATA[Per my previous introduction to Product Management Applications, this writeup summarizes IBM Rational Focal Point.
IBM Rational Focal Point - provides a decision support system for market and business driven product, project, and portfolio management.  Features include:

The ability to create an      information hierarchy for product portfolios, products, and    [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Per my previous <a href="http://salesmarketingtech.com/blog/2010/01/04/5-product-management-applications/" target="_blank">introduction to Product Management Applications</a>, this writeup summarizes <a href="http://www-01.ibm.com/software/awdtools/focalpoint/">IBM Rational Focal Point</a>.</p>
<p><strong>IBM Rational Focal Point </strong>- provides a decision support system for market and business driven product, project, and portfolio management.  Features include:</p>
<ul>
<li>The ability to create an      information hierarchy for product portfolios, products, and      requirements.  In Focal Point, these are called workspaces, modules,      and elements respectively.  Requirements (elements) are defined with      attributes and can be linked together.</li>
<li>A Focal Point database that      contains all the information created and provides role-based access to      users</li>
<li>Besides products and      requirements, because of Focal Point’s configurability, modules and      elements can be used for other product management information (e.g.,      competitive information, market segments, etc.) with attributes defined</li>
<li>Users are allowed “views” to      workspaces and are able to provide filters to get to the information      needed</li>
<li>Various display techniques to      view information (e.g., Tree, Table, Relational graph, Attribute      statistics, Traceability Matrix, Gantt, History, and What’s New)</li>
<li>Ability to define criteria      for prioritizing elements to help decision making, for example which      features should go into the next release? What risks are most severe? What      competitors constitute<br />
the largest threat? etc.</li>
<li>Visualize decision making via      stacked bar charts analyzing options based on criteria scenarios</li>
<li>Business rules to create      workflows, do quality control, notify members via email on certain events      etc.</li>
<li>Customizable report generator</li>
<li>Versioning and baselining so      changes to information elements can be tracked (and rolled back if      necessary) down to attribute level</li>
</ul>
<p>IBM Rational Focal Point <a href="http://www-01.ibm.com/software/awdtools/focalpoint/sysreqs/?S_CMP=rnav">server is supported on</a> Linux, Unix, and Microsoft Windows.</p>
<p><a href="http://www.ibm.com/developerworks/offers/lp/demos/summary/r-focalpoint.html">Click here </a>to view a brief 5 minute demo.</p>
<p>————————————————————</p>
<p>Click on other product management applications you’re interested in:</p>
<ul>
<li><a href="http://salesmarketingtech.com/blog/2010/01/04/accept-software/" target="_self">Accept      Innovation Management Solutions</a></li>
<li><a href="http://salesmarketingtech.com/blog/2010/02/26/accompa/" target="_self">Accompa      Requirements Management Tool</a></li>
<li><a href="http://salesmarketingtech.com/blog/2010/02/28/ryma-technology-solutions/" target="_self">Ryma      FeaturePlan and IdeaScope</a></li>
<li><a href="http://salesmarketingtech.com/blog/2010/03/23/orcanos/" target="_self">Orcanos QPack Application Lifecycle Management</a></li>
</ul>
]]></content:encoded>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Product Management Application &#8211; Orcanos</title>
		<link>http://salesmarketingtech.com/blog/2010/03/23/orcanos/</link>
		<comments>http://salesmarketingtech.com/blog/2010/03/23/orcanos/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 00:10:40 +0000</pubDate>
		<dc:creator>Andrew Manuel</dc:creator>
				<category><![CDATA[Product Management]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[Customer Intelligence]]></category>
		<category><![CDATA[feature requests]]></category>
		<category><![CDATA[orcanos]]></category>
		<category><![CDATA[product features]]></category>
		<category><![CDATA[product requirements]]></category>
		<category><![CDATA[project management]]></category>

		<guid isPermaLink="false">http://salesmarketingtech.com/blog/2010/03/23/under-construction-march/</guid>
		<description><![CDATA[Per my previous introduction to Product Management Applications, this writeup summarizes Orcanos QPack Application Lifecycle Management (ALM).
Orcanos QPack ALM 2.0 - is an application lifecycle management solution covering development lifecycle stages such as marketing and product requirements definition, system specifications creation, development, testing, and delivery.  It consists of the following modules and capabilities:
Market Requirements

Based on [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="alignleft size-full wp-image-66" title="Orcanos QPack ALM" src="http://salesmarketingtech.com/blog/wp-content/uploads/2010/03/OrcanosQPackALM.jpg" alt="Orcanos QPack ALM" width="75" height="111" />Per my previous <a href="http://salesmarketingtech.com/blog/2010/01/04/5-product-management-applications/" target="_blank">introduction to Product Management Applications</a>, this writeup summarizes Orcanos QPack Application Lifecycle Management (ALM).</p>
<p><strong><a href="http://www.orcanos.com/orcanos_holistic_alm_20_vision.htm">Orcanos QPack ALM 2.0</a> </strong>- is an application lifecycle management solution covering development lifecycle stages such as marketing and product requirements definition, system specifications creation, development, testing, and delivery.  It consists of the following modules and capabilities:</p>
<p><strong>Market Requirements</strong></p>
<ul>
<li>Based on <a href="http://www.blackblot.com/">Blackblot’s</a> methodology for Market      Requirements definition and traceability, this module allows the product      manager to manage marketing data by defining target user profiles,      directives, rationales, constraints and sources</li>
<li>Provides traceability      verification between market requirements management and product      requirements management, as part of the whole Development Life cycle process</li>
<li>Coverage of market      requirements can be traced through the product requirements definition and      on which version, the features definition phase, its testing and quality      measurements, design documents, defects reported, and changes over the      development lifecycle process</li>
</ul>
<p><strong>Product Requirements</strong></p>
<ul>
<li>Allows user to capture      various requirements types, create a basic product structure, define      priorities and effort estimations, submitted to an automated and      predefined workflow</li>
<li>Provides content management      and release planning capabilities through the development lifecycle using      requirements traceability and measuring key performance indicators (KPIs)      such as testing coverage, R&amp;D coverage, defects coverage and much more</li>
<li>Allows a the system architect      to build a product/project software requirements tree based on predefined      market requirements to be used as the basic template for all development      phases</li>
<li>Allows the R&amp;D department      to add software specifications and development tasks to each requirement</li>
<li>Allows the QA department to      manage the requirements testing process by adding test cases and test      execution sets</li>
<li>Through the Release      Management module assign or change requirements between target product      versions with ability to add requirements and change requests to a      version-independent pool and later add them to a specific version</li>
<li>Users can track version      changes, trace and manage requirement relations, and assess impact of      changes</li>
</ul>
<p><strong>Design, Development and Task Management</strong></p>
<ul>
<li>Allows developers to know at      any time which activities to carry out in terms of priority and target      version, the time frame allocated for these activities, and covering each      requirement with design documents</li>
<li>Provides an automatic      notifications module and dynamic workflow that initiates a controlled and      easy approval process</li>
<li>Integrates with various      source controls such as <a href="http://www.nongnu.org/cvs/">Concurrent      Versions System (CVS)</a>, <a href="http://www.perforce.com/">Perforce</a> and <a href="http://www-01.ibm.com/software/awdtools/clearcase/">ClearCase</a></li>
<li>Provides bidirectional      integration with <a href="http://office.microsoft.com/en-us/project/default.aspx">MS Project</a></li>
</ul>
<p><strong>Test Management</strong></p>
<ul>
<li>Designed for both hardware      and software testing</li>
<li>Allows QA to begin test      planning directly from the requirements ensuring traceability</li>
<li>Provides version changes and      defects reporting including graphs</li>
<li>Allows all test data to be      easily reused for future versions and releases</li>
<li>Manages test parameters to      support complex testing environments (e.g., multiple operating systems,      browsers, and other internal factors) with each combination of parameters      saved in a test instance for later execution of testers</li>
<li>Provides automatic and manual      test execution with test results saved, and can be viewed at any point</li>
<li>Provides a bug tracking tool      that allows users to report defects directly from tests with ability to      track from detection to resolution</li>
<li>Tests can be grouped      depending on project needs and tests assigned to a group of testers or      single tester</li>
<li>Query test results by      requirements, versions, test cycles and more</li>
</ul>
<p><strong>QPACK Analytics</strong></p>
<ul>
<li>Reports allow managers to      view project history, progress of requirements coverage</li>
<li>Provides tools to track      requirements, development coverage, releases with searching, filtering,      and alerting regarding the project’s progress</li>
<li>Release Manager that tracks      and monitors all changes in a specific version and provides measurements      (e.g., project completion, failure probability) presented in graphical      gauges and graphs</li>
<li>Graph Generator provides an      executive dashboard that gives users a quick view of their projects’      current rate, allows for the design development progress trend graphs, and      runs quality checks (e.g., defect tracking, open vs. closed defects, test      runs, pass vs. failed tests, etc.)</li>
</ul>
<p><strong>Other key features:</strong></p>
<ul>
<li>A central repository allows      users to easily share projects, while working in distributed environments</li>
<li>An Action Items module offers      a simple interface that lets the user create, communicate and complete      action items, manage meeting summaries, and report results.</li>
<li>A risk management tool allows      users to create risk objects and manage risk properties such as RPN (=      Risk Priority Numbers) , Mode of failure, cause of failure, effect of      failure and risk reduction.  Each risk can be related to a specific      requirement.</li>
<li>MS-Word integration allows      users to create content such as system requirements document, action      items, or detailed designs in Microsoft-Word and seamlessly integrate it      with the QPack ALM requirements tree.</li>
</ul>
<p><a href="http://qpack.orcanos.com/helpcenter/index.html?QPackInteractiveDemo">Click here</a> to view the interactive demo.</p>
<p>————————————————————</p>
<p>Click on other product management applications you’re interested in:</p>
<ul>
<li><a href="http://salesmarketingtech.com/blog/2010/01/04/accept-software/" target="_self">Accept      Innovation Management Solutions</a></li>
<li><a href="http://salesmarketingtech.com/blog/2010/02/26/accompa/" target="_self">Accompa      Requirements Management Tool</a></li>
<li><a href="http://salesmarketingtech.com/blog/2010/02/28/ryma-technology-solutions/" target="_self">Ryma      FeaturePlan and IdeaScope</a></li>
<li><a href="http://salesmarketingtech.com/blog/2010/03/30/ibm-rational-focal-point/" target="_self">IBM Rational Focal Point</a></li>
</ul>
]]></content:encoded>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Product Management Application &#8211; Ryma Technology Solutions</title>
		<link>http://salesmarketingtech.com/blog/2010/02/28/ryma-technology-solutions/</link>
		<comments>http://salesmarketingtech.com/blog/2010/02/28/ryma-technology-solutions/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 21:46:47 +0000</pubDate>
		<dc:creator>Andrew Manuel</dc:creator>
				<category><![CDATA[Product Management]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[Customer Intelligence]]></category>
		<category><![CDATA[feature requests]]></category>
		<category><![CDATA[featureplan]]></category>
		<category><![CDATA[ideascope]]></category>
		<category><![CDATA[product features]]></category>
		<category><![CDATA[product requirements]]></category>
		<category><![CDATA[project management]]></category>
		<category><![CDATA[ryma technology]]></category>

		<guid isPermaLink="false">http://salesmarketingtech.com/blog/?p=14</guid>
		<description><![CDATA[Per my previous introduction to Product Management Applications, this writeup summarizes the Ryma Technology Solutions.
Ryma Technology Solutions - provides 2 on-demand software applications:  Ryma FeaturePlan and Ryma IdeaScope.
Ryma FeaturePlan
Automates core product management by:

Providing a central      information repository
Allowing users to capture      market data using Market Sensing [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Per my previous <a href="http://salesmarketingtech.com/blog/2010/01/04/5-product-management-applications/" target="_blank">introduction to Product Management Applications</a>, this writeup summarizes the Ryma Technology Solutions.</p>
<p><strong><a href="http://www.featureplan.com/">Ryma Technology Solutions</a> </strong>- provides 2 on-demand software applications:  Ryma FeaturePlan and Ryma IdeaScope.</p>
<p><a href="http://www.featureplan.com/Offer.aspx?id=32"><strong>Ryma FeaturePlan</strong></a></p>
<p>Automates core product management by:</p>
<ul>
<li>Providing a central      information repository</li>
<li>Allowing users to capture      market data using Market Sensing techniques and best practices along with      tools like IdeaScope, as well as capturing and managing problem data</li>
<li>Giving users capability to      make product prioritization &amp; roadmap decisions based on validated      market demands and market opportunities</li>
<li>Being able to run multiple      “what if” scenarios, present findings and the corresponding business cases      to executive management that’s backed by real customer data, and      transparently show trade offs that are being made</li>
<li>Having built-in requirements      traceability so users can see what problems are associated with      requirements, which requirements are associated with a product release,      and which requirements are dependent to each other in the same or      different product release</li>
<li>Providing analysis and      reporting tools to analyze current plans especially when new sets of data      are entered that may change the current path.  Reports are      customizable.</li>
<li>Providing portfolio      management allowing the user to take data collection and analysis up a      level and look at groupings of related products, analyze the portfolio of      products in the marketplace and looking at each product on its individual      strengths</li>
</ul>
<p><a href="http://www.featureplan.com/demo/new_demo/Web/1429_Ryma.html">Click here</a> to view the FeaturePlan online demo, although the text on the screenshots are unreadable.</p>
<p><a href="http://www.featureplan.com/Offer.aspx?id=94"><strong>Ryma IdeaScope</strong></a></p>
<p>Automates market feedback sourcing by:</p>
<ul>
<li>Allowing product managers to      design and execute market surveys to support the collection,      prioritization and analytics of visionary ideas</li>
<li>Giving customers a place to      submit feedback and ideas any time</li>
<li>Allowing for anonymous feedback,      when appropriate, encourages more honest and critical feedback</li>
<li>Setting up surveys with point      distribution ranking so that customers opinions can be captured as      precisely as possible and the most important ideas become obvious as their      scores push them top of the list</li>
<li>Allowing customers to      collaborate with each other in an anonymous way allows ideas to be refined      and elaborated</li>
<li>Allowing the product manager      to guide the discussions and break up the ideas into subsets so that each      set of feedback is quick and easy to answer</li>
<li>Providing internal reporting      on ideas and surveys, letting the submitters of ideas track how their      ideas are being rated by the user community at large</li>
<li>Being able to set user role      types called Advisor Role and Participant Role, and create custom user      role types as well for whatever classification and weighting the situation      requires</li>
<li>Having collected types of      idea and feedback data defined and organized into hierarchical idea      categories, and giving custom fields as necessary for capture and      filtering that fits any unique situation</li>
</ul>
<p><a href="http://featureplan.com/recordings/other/IS_in_5min/IS_in_5min.html">Click here</a> to view the IdeaScope online demo.</p>
<p>———————————————————</p>
<p>Click on other product management applications you’re interested in:</p>
<ul>
<li><a href="http://salesmarketingtech.com/blog/2010/01/04/accept-software/" target="_self">Accept      Innovation Management Solutions</a></li>
<li><a href="http://salesmarketingtech.com/blog/2010/02/26/accompa/" target="_self">Accompa      Requirements Management Tool</a></li>
<li><a href="http://salesmarketingtech.com/blog/2010/03/23/orcanos/" target="_self">Orcanos      QPack Application Lifecycle Management</a></li>
<li><a href="http://salesmarketingtech.com/blog/2010/03/30/ibm-rational-focal-point/" target="_self">IBM Rational Focal Point</a></li>
</ul>
]]></content:encoded>
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		<slash:comments>5</slash:comments>
		</item>
	</channel>
</rss>

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